|LC Classifications||HF5412 .U57|
|The Physical Object|
|Pagination|| p. ;|
|Number of Pages||40|
A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. Many terms have variations, and new terms are added daily, so it's important to stay current. Marketing terms should be approached with the following questions in mind. Enter THE MARKETING GLOSSARY (the CD version)in a new and cutting edge form. Just having the disk on my desktop saved me the cost of a marketing manager and the embarassment of not having a formal MBA in marketing. It's lightning fast and real easy to move from term to term and back again. It gave me my basic training within a week.5/5(2). MARKETING BOOK TERMS. STUDY. PLAY. marketing. states, regions, counties, cities, or even neighborhoods. demographic segmentation. a segment of the population selected for marketing research to represent the population as a . Below you'll find a list of terms and their definitions to common book marketing terms and lingo. Author Brand: A representation of your unique identity and image. A strong brand is built on the ability to build and maintain relationships with readers by communicating with a unique and recognizable voice.
This book is a no-thrills marketing terminology book, mostly basics with higher-end marketing terminology and practices. However the book falls short in the internet side. It does list terms like Search Engine and Google but this book is just a reprint of the older book which I already own with a few minor adjustments/5(8). United States: Revenue in the eBooks segment amounts to US$6,m in An eBook is the digital or electronic version of a book and can be read on . Marketing Definitions: A Glossary of Marketing Terms. American Marketing Association, - Marketing - 23 pages. 0 Reviews. From inside the book. What people are saying - Write a review. We haven't found any reviews in the usual places. Other editions - View all. Marketing Definitions: A Glossary of Marketing Terms Snippet view - Start studying Marketing Management Book Definitions Ch. 6. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
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